Monday, 13 February 2012

"Fashion and Communication"

'sharing an opinion or idea, sharing information and understanding. A two way process of reaching a mutual understanding, in which participants exchange, create and share meaning.'

As a species, we use communication through out our lives. It is fundamental in how we share our ideas, opinions and understand each other, and with out it, interactions between two people would not be possible. Communication in the fashion industry is vital, so much so that you may say without it - the motivations and processes of the fashion world would not, and could not, progress and ultimately, be the highly successful creative industry as we see today.

For instance, inspired by the societies and cultures of the world, a fashion designer strives to communicate their concepts and ideas through the garments they create. This communication of their designs are emphasised and expressed through the use of branding, promotion, advertising and the fashion catwalk. This process of communicating ideas, inspirations and innovative designs is exactly what we see in the fashion industry every day.

In the media eye of our society, the use of communication in fashion is endless. Whether communicating gender, sexuality, race and ethnicity, religion, or political and social differences, fashion and the media has the power to influence our opinions, provoking new ideas, and in some cases causing controvery. I find the strength that the media has upon our consumer state and our own personal lives incredibly interesting, and intend to explore the different ways of communication in fashion.

'Fashion is not something that exists in dresses only. Fashion is in the sky, in the streets, fashion has to do to with ideas, the way we live, what is happening.' Coco Chanel

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